The Journal

Notes from the trenches

Field notes from real client projects — the honest math, the platform fights, and the lessons that cost us money to learn.

A designer's desk with briefs and sketchesLatest

Mar 18, 2026 · 7 min read

Webflow vs WordPress vs bespoke: how to actually choose

The honest, decision-first comparison of the three ways to build a website — and when each one is the right call.

PlatformsStrategy

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A timeline of design and build phases

Feb 4, 2026 · 5 min read

How long does a website actually take?

The real timeline for a website project — why we ship landing pages in 3–5 days, business sites in 7–10 days and stores in 10–15 days.

ProcessPlanning
A performance chart trending upward

Dec 11, 2025 · 7 min read

Redesign ROI: what a website rebuild actually pays back

The metrics that prove a redesign works — and the ones agencies don't want to talk about. Measured across 120+ projects.

GrowthPerformance

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