How it works
A fixed rhythm from first call to launch day — you always know what's happening, who's doing it, and what's next. This is the exact schedule, not a marketing version.
3–15 days
Average project
5
Phases
48h
Reply time, always
Week 1
We audit what exists, interview the people who matter and write the brief with you. By the end of week one there is one page of paper that decides everything else.
Who's involved: You + strategy lead
In this phase you receive
Deep-dive workshop & interviews
Audit of current site and analytics
One-page strategy brief
Sitemap & content plan
Weeks 2–3
Direction first, then system. You see real screens in week two, reviewed one pass at a time — the design is locked before build starts, not discovered during it.
Who's involved: You + design lead
In this phase you receive
Art direction (3-day turnaround)
Wireframes & user flows
High-fidelity screens in Figma
Component library + design tokens
Weeks 3–4
Component-driven development with motion baked in from the first commit. Weekly staging demos mean you watch the real site grow, never a deck.
Who's involved: You + build lead
In this phase you receive
Component-driven build
Motion & interactions
CMS + editor training
Weekly staging demos
Week 5
A boring launch is a good launch. Cross-device QA, SEO pass, DNS cutover — and we stay on watch for the first 48 hours.
Who's involved: Full team
In this phase you receive
Cross-device QA checklist
SEO + analytics handover
DNS & hosting migration
Monitored launch day
Ongoing
The site is a machine, and machines need tuning. Care plans cover updates, experiments and monitoring so the site keeps compounding.
Who's involved: Build lead on call
In this phase you receive
Care plan options
CRO experiments & landing pages
Content updates & additions
Performance monitoring
The honest answers
Changes are scoped the moment they're raised, priced honestly, and scheduled — never silently absorbed. Small changes usually ride along free.
We build a content plan on day one and chase it daily, because late copy is the #1 cause of late launches. If it happens anyway, the timeline moves with your approval — never silently.
Unlimited revisions until final approval, reviewed one pass at a time. We agree on direction before pixels exist, so revisions are adjustments — not rebuilds.
It doesn't. Fixed scope, fixed price, agreed in writing before we start. The only additions are ones you approve.
We hold priority slots every week. If the calendar fits, we can shave days off most packages — it costs more and we'll tell you the trade-offs.
Every project includes a monitored launch week. After that, care plans cover updates, backups and monitoring from $79/month.
The guarantee
Every promise on this page is written into the proposal. Weekly demos, fixed price, reply within 48 hours, monitored launch. We've shipped 120+ projects on this rhythm — it's the product.
Weekly demo, every week, no exceptions
Fixed price, in writing, before we start
One decision-maker, one weekly catch-up
Launch day monitored by the build team
Next step
Discover starts with a 45-minute call and a one-page brief. By the end of week one, you'll know exactly what we're building and what it costs.