Case study · 2025 · Identity
DistinctiveStrategic branding with creative impact
AgencyArt directionMotionBuild
The challenge
Distinctive's portfolio read like a CV — long, loud and skimmable in the wrong way. Clients and collaborators landed, scanned and left without a sense of the work.
The approach
Fewer, better moves
01
A tighter narrative arc: one hero project, one process story, one results page.
02
A confident type system and slower, deliberate scroll with scrubbed word reveals.
03
A Webflow build with a CMS portfolio collection, so new case studies publish in an afternoon.
The results
Measured, not imagined
+68%
time on site
+31%
portfolio completions
5/5
mobile speed score
“A confident type system and a slower, more deliberate scroll turned a brochure site into a portfolio people actually finish. Rare craft.”
In the wild
Screens & details
Next step
Want results like these?
Every project starts with the same question: what's the one number that has to move? Tell us yours.
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