Case study · 2024 · Film & Web
IndigoBringing brand vision to life through film
MediaUI/UXPerformanceCMS
The challenge
Indigo's showreel-heavy site was the worst offender in a bandwidth war: a 14MB hero video that punished everyone not on fibre. The film was the point — and it was the problem.
The approach
Fewer, better moves
01
Adaptive streaming with lazy posters and a player tuned for mobile networks.
02
A film-first layout where stills carry the story until the visitor chooses to play.
03
A headless CMS so the team swaps trailers without needing a developer.
The results
Measured, not imagined
1.1s
largest paint (was 6.2s)
+54%
video starts
0
layout shifts
In the wild
Screens & details
Next step
Want results like these?
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