Case study · 2024 · eCommerce
GmoviaTurning a vehicle into a mobile retreat
eCommerceeCommerceCROBuild
The challenge
Gmovia's configurator let customers design a van build — then the cart forgot what they chose. Abandonment was the norm, not the exception, and the imagery never matched the dream.
The approach
Fewer, better moves
01
A configurator-first store: fewer steps, bigger imagery, and the build saved at every stage.
02
The cart now carries the full build across devices — sign in, pick up exactly where you left off.
03
CRO rounds on checkout: progress indicators, trust signals, one-tap payment.
The results
Measured, not imagined
+41%
checkout rate
+28%
average order value
-19%
cart abandonment
“Fewer steps, bigger imagery, and a configurator-first store that never loses the customer's build. Our checkout rate says the rest.”
In the wild
Screens & details
Next step
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