Case study · 2025 · Brand & Web
Katie RichA personal brand with a publishing engine
The challenge
Katie's site had grown organically for five years — a homepage, a shop, two blogs and a podcast feed that all spoke different languages. Visitors bounced because there was no single story to land on.
The approach
Fewer, better moves
A week of interviews and a full content audit collapsed the noise into one positioning: a personal brand that publishes.
We designed a single editorial template — cover, kicker, pull quote — and rebuilt the whole site as one calm publishing engine.
A custom WordPress theme with structured fields so Katie can publish without touching design.
The results
Measured, not imagined
3.4×
inbound enquiries
-42%
bounce rate
2×
pages per visit
“Layoutory rebuilt our scattered site into a calm editorial platform — one voice, one funnel, effortless publishing. The result speaks for itself.”
In the wild
Screens & details
Next step
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